ETU Middle Distance Championship Heads to Challenge Herning, Denmark in 2017

SEP 15, 2017 (HERNING, DENMARK) – June 10th 2017 will be a spectacular day for the entire triathlon world. CHALLENGEHERNING will host ETU’s official European Championships on middle distance and promises a triathlon celebration of epic proportions.

It will be a unique experience for both participants and spectators.The European Championships pulls the entire European triathlon elite to Herning, Denmark and allows for professional and age group athletes to participate and race against each other.

”It is unique to have an official European Championship on Danish soil. And it is a once in a lifelime opportunity for all Danish triathletes to participate in such a competition on their home turf. We are very proud,” says Morten Fenger, Director of the Danish Triathlon Association.

Fenger has two primary objectives of the European Championships in Herning:

”We need to show what our Danish elite can on an international scale. And we must ensure that age group athletes get a triathlon experience of a lifetime.”

The European Triathlon Federation’s (ETU) official Championship at the middle distance moves from country to country every year. This year it was held in Walchsee, Austria with great success. And the people at RaceMakers and Challenge Denmark are already working to create an even more spectacular race in Herning.

Claus Vesterby, Event Director of Challenge Denmark promises a great event:

”We have arranged some amazing Challenge races the past two years. And for the European Championships we have joined forces with the European Triathlon Union, the Danish Triathlon Federation, Sport Event Denmark and the Municipality of Herning to make the greatest triathlon event ever in Denmark. We don’t know when we’ll se a European Championship on Danish soil again, so we are going to make the most of it.”


The Danish Triathlon Federation CEO Morten Fenger states the importance of including with the local triathlon clubs in the event:

”They know the athletes and their everyday lives and needs better than anyone. So it means a lot to have an organizer who works closely with them and listen to them.”

Zibi Szlufcik, CEO of Challenge Family welcomes the announcement:

”We at CHALLENGEFAMILY are extremely proud and happy to host the 2017 ETU European Middle Distance Championship in the wonderful City of Herning, known as the Sport Capital of Denmark. The incredible venue, experience and talent of the CHALLENGE HERNING Team, the hospitality of the Danish community and excellent support of the National Federation provide the perfect ingredients for a world-class Event.”

The CHALLENGEHERNING course is the same for all participants at any level. The swim takes place in the beautiful, clear Lake Fuglsang. The cycle course travels through the beautiful, mid-Jutland on a flat and fast course. And finally the athletes will be running around the Herning city center, where they are guaranteed to be celebrated with lots of music and cheering all the way. The finish line is located on the square in Herning city center, where celebration continues all night.

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