On Philippines Expands in the North, Partners with TriClark-Scania and Cycles and Brew
Dan’s, the distributor for Swiss brand On running shoes and apparel has completed an official partnership with TriClark-Scania and Cycles & Brew. The collaboration will see On tagged as the official run shoes and apparel of the TriClark-Scania triathlon team. On a separate deal, On will now have presence in Central and North Luzon with the appointment of Cycles and Brew as retail partner store.
Under the partnership, more than 50 active athletes of TriClark will be training and racing in On’s innovative running shoes. “I am in awe with the innovation and function On brings to running and triathlon. I am happy that TriClark athletes will have the edge while training and racing with On shoes,” said Andrew Coronel, TriClark Team President.
“In line with expanding our reach for On in key cities in the Philippines, we believe that Cycles & Brew and TriClark-Scania Triathlon team will be our strong partners in Central and North Luzon. The work that they do, from community engagement to retail operations, is inspiring and aligned with On’s mission. We at Dan’s are excited that On’s Swiss-Engineered high-performing shoes and apparel will be more accessible for runners, outdoor enthusiasts and everyday explorers who live and/or train in Pampanga, Tarlac and nearby areas,” said Joey Ramirez, CEO of Dan’s.
With the partnership, Cycles and Brew will provide a retail space for On shoes and apparel. “We strongly believe in On’s potential as a high-performing running shoe. With world champions on their roster of ambassadors, On is now a recognized leader in shoe innovation. With our deal, we want our followers, clients, and customers to have easy access to On shoes and apparel,” added Jumbo Tayag, Cycles and Brew owner.
On is an athletic shoe and performance sportswear company originating in Switzerland that designs and markets sports clothing and running shoes. On was first incorporated as a sporting goods company in 2010. The company was founded by former Swiss Ironman champion Olivier Bernhard in partnership with David Allemann and Caspar Coppetti.
Their current list of ambassadors include triathlon world champions Gustav Iden, Kristian Blummenfelt, Chelsea Sodaro and Nicola Spirig.
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