PICA Inks New Partnership to Become Participant Photography App for all GoClark Events

GoClark Sports and Events has announced its agreement with sport photography delivery company Pica (getpica.com) to become the Official Participant Photographer and Delivery Services for all its events in the Philippines.

“We are really excited about this partnership. With Pica’s app, our participants will be able to view their photos immediately after the race, without any hassle and delay of sorting,” said Jumbo Tayag, Race Director of GoClark.

Pica is the market leader in Europe in the delivery of photos to smartphones. With more than 600 events in over 30 countries, Pica is expanding its footprint in Asia, one the of the fastest-growing markets for endurance events.

Offering the Pica app to participants in our events is going to deliver a great experience. Pica’s innovation in photo detection incorporates face recognition and a unique coding system that will ensure more image capture for every athlete. It is likewise an opportunity for our organisation to hire more sports photographers, a group which was severely affected by the pandemic. As a sports photographer, we want to be inclusive and provide as many opportunities as we can.  GoClark Marketing Director Marvin Manalang added.

“We are very much looking forward to this partnership with GoClark, who share our vision for delivering great event experiences to athletes.” said Manolo Martini, CEO of Pica. “The energy and dedication they bring to the organisation of their events shows a real passion and commitment to their participants and the multisports industry. Delivering race memories in the fastest and most efficient way possible, will help them maintain a leading edge.”

In all, Pica will be providing participant photography services for all events in the GoClark Sports and Events portfolio which includes the Clark Classic Series, TriFactor Philippines, New Clark City Duathlon and Triathlon and Titan 77.7 Philippines.