ADVANCE Completes Acquisition of the Ironman Group

New York, NY / Tampa, FL (July 20, 2020) – Today Advance announced it has completed its acquisition of The IRONMAN Group from Wanda Sports Group. The transaction was first announced on March 26, 2020. Orkila Capital, a growth equity firm focused on investments in the media, entertainment and consumer sectors, partnered with Advance as a co-investor in the transaction.
The IRONMAN Group is the world’s largest mass participation sports platform. Its global portfolio of events includes the flagship IRONMAN® and IRONMAN® 70.3® triathlons, the Rock ‘n’ Roll Marathon Series®, the Epic Series® of mountain biking races and the Standard Chartered Singapore Marathon.
During the global coronavirus pandemic, The IRONMAN Group has remained committed to providing athletes with lifechanging experiences. In April 2020, the company launched the IRONMAN® Virtual Racing™ and Rock ‘n’ Roll Virtual Running™ series. These platforms have given over 155,000 athletes from 172 nations worldwide the ability to train with purpose, compete in events and celebrate achievements with a global community.
In May 2020, the company unveiled Safe Return to Racing Guidelines designed to keep athletes, volunteers, staff and communities safe. The Guidelines are organized around five broad principles: enhanced hygiene, screening and education, density reduction, touchpoint minimization and athlete self-reliance, and The IRONMAN Group remains committed to the resumption of in-person racing as soon as it can do so safely.

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