Challenge Family Gears up for Challenge Daytona

CHALLENGE FAMILY extends its worldwide portfolio with the launch of CHALLENGE DAYTONA.

[LONDON. Dec 13, 2017] CHALLENGE FAMILY, Case Imagine and Daytona International Speedway today announced the launch of ​CHALLENGE DAYTONA. The international professional middle-distance triathlon and accompanying triathlon festival will take place at the iconic Daytona International Speedway on December 8th and 9th, 2018.

The press conference was led by CEO of ​CHALLENGE FAMILY,  Zibi Szlufcik, who announced the middle-distance triathlon race to members of the media inside the “World Center of Racing.”

He said: “Our aim has always been simple: to create a worldwide series of high-quality,fair and fun triathlon races, which offer an exceptional experience for all involved. Our decision to launch ​CHALLENGE DAYTONA follows thousands of requests from professional and age-group athletes to have a US ​CHALLENGE FAMILY event in our portfolio.

“Due to the well-documented history that surrounds ​CHALLENGE FAMILY in North America, we would only return with a strong and unique race concept that is unlike any other the world.  Daytona International Speedway holds an unrivalled opportunity for a US-based middle-distance race. This, together with the exciting side events taking place during the weekend, will target all triathletes and spectators and position ​CHALLENGE FAMILY as a truly worldwide lifestyle brand.”

The Daytona International Speedway will be the centre of activity for both the middle-distance race as well as the unique side events, which include:

  • Pit-stop challenge
  • Short-distance triathlon
  • Corporate race
  • 5k run/walk
  • Relay triathlon

Lake Lloyd, inside the venue, will provide an unmatched spectator experience. Athletes will complete one lap in the lake.

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The flat and fast bike leg will partly take place around the 3.56-mile circuit before leading triathletes outside the famed speedway.

After transitioning in the race venue, athletes tackle the run course,which has been designed with spectators in mind. The atmosphere is sure to energise the athletes as they complete four loops of the course before reaching the red carpet and cross the famed start/finish line.

Commenting at the press conference, Carlos Eduardo Arruda, CEO of Case Imagine said: “Our vision of the race is to not only create a world-class triathlon event for triathletes of all abilities, but to create a festival in every sense of the word. Following the racing, our team will throw a sensational​ CHALLENGE FAMILY-style festival complete with pasta party and an extraordinary awards ceremony.”

CHALLENGE DAYTONA, for many, will be the final race of the season and an official qualifier race for ​THE CHAMPIONSHIP, which has an incredible 150,000 euro prize purse.

“We look forward to hosting ​CHALLENGE DAYTONA and adding a new event to an already busy track calendar,” Daytona International Speedway President Chip Wile said. “Daytona International Speedway is going to provide a high-energy atmosphere for triathletes who will be competing at this iconic motorsports facility.”

Registration to enter​CHALLENGE DAYTONA opens on the 14th December 2017.

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