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Gatorade and Ironman announce new partnership

Gatorade Endurance and Ironman today announced a multi-year partnership that will Gatorade Endurance Formula on all Ironman and 70.3 U.S. race courses beginning in 2015. The exclusive multi-year partnership will take effect January 1, 2015.

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“We are thrilled to be an official partner of Ironman, an organization that shares our passion for fueling the endurance community,” said Brett O’Brien, Gatorade General Manager and Senior Vice President in a press release. “This partnership is a natural progression in our mission to provide the endurance community with innovative solutions that meet their specific fueling needs.”

“We always look to partner with organizations that share our passion and commitment to helping our athletes succeed,” said Andrew Messick, Chief Executive Officer for Ironman in the release. “Gatorade Endurance Formula is a product backed by science and one that our athletes know and trust. We’re confident that its presence on our U.S. race courses will help get them to the finish line. We are delighted to have Gatorade Endurance in the Ironman family in the United States.”

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